Meet our super team
With more than 23 years of extensive experience in the Healthcare space in the advertising, marketing, sales and medical communications, he held different positions in advertising, business development, commercial & sales in Multinational and regional agencies across the Middle East Markets especially in GCC.
He has a proven track record of success in building and leading impactful programs and campaigns with different therapeutic areas with top 20 MNCs, regional and local pharmaceutical companies. One of his life’s purposes and work ethics is to improve the life condition of the human being.
With over 23 years of experience in healthcare communications and advertising, she has successfully led pan-European and global brand campaigns, disease awareness initiatives, and medical education programs. Having held roles in leading agencies across Milan, London, and Dubai, she has partnered with top pharmaceutical companies and emerging biotech firms, delivering strategic value across diverse therapeutic areas.
Her in-house secondments at global pharma companies provided first-hand marketing and communications expertise from the client’s perspective. Passionate about empowering healthcare professionals and patients, she is dedicated to driving meaningful engagement and ultimately improving health outcomes worldwide.
With 5 years of experience in Medical advertising and consulting Agencies in Egypt and KSA, he worked with several multinational pharma companies on different projects, showing reliability and effectiveness at each step.
He’s passionate about creative communication, and medical marketing, and he’s striving towards the overarching goals of providing better health care for patients through proper communication and education.
She is an accomplished Scientific Director with over 11 years of experience in medical communications and medical affairs across the MENA region. Throughout her career, she has led and supported a wide range of strategic medical initiatives, including advisory boards, CME programs, and the development and review of high-quality promotional and non-promotional materials in multiple therapeutic areas.
Her expertise spans medical information management, patient engagement, and patient-centric activities, ensuring that scientific strategies are aligned with both healthcare professionals’ needs and patients’ real-world experiences. Alaa has worked extensively in both pharmaceutical companies and CROs, where she played a key role in content development, regulatory review, and capability-building programs.
She combines scientific rigor with strategic insight and creative communication, making her a trusted partner in driving impactful medical strategies and advancing healthcare communication excellence.